This week's guests on Brand Malaysia with Peter Pek are Tengku Zafrul Tengku Abdul Aziz, Chief Executive Officer of Tune Money (also known as the blogger CEO), and Siow Jen Hor (better known in the industry as Jen Siow), Chief Executive Officer of Jen Studio.
Tune Money is Asia's first "no frills" online financial service. Incorporated in 2005, the brand seeks to provide a one-stop financial services platform which offers affordable services for the "under-served" market. It aims to offer financial and investment products which are up to 35% less than what is available on the market by eliminating any middleman. It launched Malaysia's first mobile-enabled Visa card service together with Celcom; Tune Card, a prepaid Visa card, as well as the Red Card, a prepaid Visa card for thosed aged 15-17. The brand launched a campaign that featured its CEO, our guest for the show, and its current tagline is "Looking After You".
Tengku Zafrul appears in Tune Money adsJen Studio is one of Malaysia's leading advertising photography studios. Located in Kuala Lumpur, its dynamic
team of creative and technical experts serves both local and global clients, including those from China, Vietnam, Indonesia, Lebanon and Russia. Facilities include a studio with a motorised turntable, a full fashion studio, and complete in-house digital post-production for web and print-ready images. The studio also develops virtual tours of objects and environments. Clients include L'Oreal, Maybelline, Garnier, Eversoft, Secret Garden, Follow Me, Neutrogena and Safi.
What were the challenges faced when it came to launching a new financial services brand like Tune Money? What is the thinking behind putting the CEO of a company on ads and promotional materials? What is Tune Money's differentiation? Where does Tengku Zafrul find the time to write a blog? What should one look for when it comes to choosing the right studio for an advertising project? Photography studios are also trying to brand themselves. How are they doing this? Why are advertisers opting to use foreign models as opposed to local ones?
Don't miss this week's show!
5 comments:
I listened to the show last night and really enjoyed it. As a business person trying to build my own brand I am so glad that there is show like this. I've been able to pick up some tips and the discussion is generally extremely informative. Well done and keep up the good work!
stumbled on this at PPS. Am interested with Tune Money and will blog about our experiment with the card afterwards.
CekikDarah.com
Empowering Youth
I missed the show. Can I download it from the net?
Forgotten my email add.
it's contact[at]cekikdarah[dot]com
I really want that RM100.00 card!!!!
I have sent my SMS in. A few times. I really want to win the photoshoot with Jen! :P
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